Hay muchas maneras de llegar a los consumidores y venderles tus productos on line, ya sea mediante una tienda propia o a través de plataformas de terceros. Ambas modalidades tienen ventajas y desventajas, por lo que muchos vendedores optan por un enfoque omnicanal para maximizar sus ventas.
Uno de los mayores retos del comercio electrónico es garantizar la seguridad. Los clientes deben confiar en que su información private y financiera está protegida al hacer compras on the web.
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